Almost everyone is already online now in our globalized world. Online sales are steady and growing, especially for brands targeted towards millennials. Some startups are even available online exclusively, and a lot of them are successful. So if you have a physical store, it makes good business sense to put up an online version.
After you set up your online store, there are many ways that you can improve your website. By taking on different strategies and steps, you can increase site traffic. Some steps can help you in converting “window shoppers” to actual purchases.
Want tips on how you can improve your online store? Read on to find out!
The Top Tips To Improve Your Online Store
Go for promotions and ads.
Promotions and advertisements are must-haves for any online store. You can place ads on Google, Facebook, and more! Also, create easily shareable content to direct customers to your site. You can promote your own products with these blog posts!
One of the best ways you can promote your store and boost sales is offering free shipping. Additionally, you can offer vouchers, coupons, and codes to encourage customers to buy. You can even hold annual and/or holiday sales! Make sure that your customers subscribe to your store’s newsletters to keep them posted!
Customer service should be a priority.
Businesses are more successful when they have excellent customer service. This still holds true with online stores! Live chat clients can greatly help your online store’s reputation. Offer returns, exchanges, and refunds with your products if you can (with rules, of course)!
Improve your website design.
Never underestimate the power of great web design. Add pictures to your product pages. These help in your customers’ “online window shopping” experience. Make sure that website navigation is easy! You don’t want your customers confused with your website. You can also add a search feature to make shopping more convenient!
Provide a variety of secure payment options.
Oftentimes, customers shoo away from online stores because they’re afraid of unsafe payment options. Offer secure payment systems so that your customers can be assured that they’re safe! There are many payment systems available now, including PayPal, Google Checkout, and Amazon Payments.
You can increase trust between your customers and your company with transparency. But how do you become transparent with your online store? First, you can add a “reviews” feature for all your products. This shows that you are open to your customers’ feedback. Add a “Frequently Asked Questions” (FAQ) page for all delivery, exchange/returns/refunds, shipping, payment, and other common questions. Lastly, you can add an “order tracking” page for your customers’ orders. They should know where their orders are!
Use customer insights.
One of the best things you can get from selling online is customer insight. You can determine trends and consumer behavior with your website! Utilize your findings to improve your website and overall customer service.
Improve Your Online Store Today
You are now equipped with the basic steps of improving your website. What are you waiting for? Go and apply what you learned and sell well online!