If you’re a business owner, then you know that sales really are just up during the holidays. Be it Black Friday, Cyber Monday, or Christmas, you get to increase sales because of various seasonal promotions. You will probably see lots of new faces (if you own a physical store) or new subscribers and buyers (for online stores).
Most of the time, these shoppers only buy during holiday seasons or when you have an ongoing sale. Yes, they bring profit to your store. But as a business owner, you should aim to make these one-time and seasonal customers to lifetime buyers.
But how do you do it?
Don’t worry. We’re here to help you out! Read on to find out how to convert one-time and seasonal shoppers to loyal customers to your store/s!
What You Can Do to Convert Seasonal Buyers to Loyal Customers
Here are the steps you can take to make holiday buyers loyal to your brand:
Have a loyalty program.
Loyalty programs aren’t named loyalty for nothing: they encourage buyers to keep buying from your brand. They can also prevent customers from jumping ship to other competitors! To maximize this, target your holiday shoppers to join your loyalty program. Highlight the pros of signing up with the program. Free shipping, advanced notices on sales, gift cards, points, you name it!
Make sure to aggressively campaign this on your site, and other social media channels.
Include gift cards and other rewards.
These gift cards may seem simple, but they can lure buyers to go back to your store. This is not just a great marketing strategy for customers to think that you’re a very generous brand. It also entices customers to go back to your store or your online site in the future, when they’re ready to use their gift cards!
Alternatively, you can offer gift receipts. For example, if they buy something during Black Friday, you can offer a gift receipt that’s valid for “down” months (e.g. January)!
Analyze and target the right people.
There are many predictive tools you can use for your business. Some of them can provide information on which buyers or visitors can or will most likely be repeat customers. These insights are important! Data can be confusing, but they are highly rewarding. With accurate data, you can target and market effectively.
You can also “retarget” customers. For example, you can encourage customers to join your store’s referral program. You can also introduce new products, promotions, discounts, and other unique and creative ways to entice them back to your store!
Provide excellent customer service.
There’s really no equivalent to providing excellent customer service. It’s one of the ‘intangible’ things that makes people go back to your store. Make sure that you provide the best service that you can right from the very start that your customer buys from you. Be helpful, attend to their needs, and listen to their feedback!
Some concrete steps that you can take to provide excellent customer service are the following:
- Free shipping
- Additional promotions and discounts
- Transparent and fair return/refund/exchange policy
- Attaching freebies to packages
- Be fast, efficient, and accurate with tracking, shipping, and delivery
Make Those Seasonal Shoppers Loyal to Your Brand Today
Now that the holidays are just right around the corner, you’ll be seeing more of these holiday shoppers. But now that you have an idea how you can retain them, make sure that you follow the steps we listed above! These will help you achieve great profits all throughout the year.